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Retail Distribution & Marketing

The Retail Outlets in Kenya average over 100,000 in number with an average daily purchase of Kshs. 3,000 presenting a market share potential of over Kshs 7.5 billion per month in sales experienced in this market if accessibility to these outlets is efficient and effective.

These Retail Outlets located in densely populated areas are not easily accessible due to the narrow paths and crowded housing structures. This has brought about the need for a more effective way of reaching these hidden outlets, proved to be more accessible by bicycles.

Kaskazi deploys Bicycle Sales Representatives (BSR’s) and Foot Soldiers across Kenya with each BSR uplifting stock from wholesalers and selling directly to the retailers at the recommended wholesale prices.

 

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